A website is a window into what your business can offer. Today’s tech-savvy consumer doesn’t just go window shopping any more they now research thoroughly online products and services that they want before making a purchase.
Even when you meet your potential customer in person. They ask you for your website address so they can look at your work and most importantly, customer reviews.
So it is important to ensure that your business not only keeps up with today’s consumer’s expectations by having a website but also that it has the right kind of website to reach its consumer.
There are 9 lookouts for when you decide to build a new or improve an existing website. These nine lookouts are:
1. Your budget
You may not have the budget for a web designer to build you a fancy website, but it is worth considering that most web designers will have different packages to suit different needs. A professionally designed website will look better and reach your target audience more effectively.
There are also several build-your-own websites out there, which can be fairly easy to do, but you may not be able to create all the content and links required to rank in the search engines unless you have a bit of technical knowledge.
Overall, whether you have a large or a small budget, it is worth remembering that Rolls Royce costs more because it is a high-quality brand, so make your website look like Rolls even if you have a Ford budget.
First of all, a Domain is the name of your website so, for example, ours is the londonpremiumdesigns part of www.londonpremiumdesigns.com our top level domain is the .com suffix at the end.
When you set up a domain it is up to you what you call it, as long as the name hasn’t already been used. You can then register your domain and it will be your website’s ‘address’. Some companies will host your domain for you while you retain ownership of the domain, but be aware that some will also own the domain. This means that if at a later stage you choose to leave your host, you will lose your domain.
Web hosting is the service that allows you to post your website on the internet so that other people can view it. Your website will be held by the host on a server ready for internet users to type your domain or website address into their browser. Once this is done, their computer connects with the server and your website will pop up.
A web hosting service will not only hold your website on their server but will also be there to maintain it and ensure that it is running trouble free 24/7. Some web hosting service providers will require you to have your domain name registered prior to hosting
Creating good content means creating original and impactful content. If you’re not sure what to say, then a good copywriter will be able to create meaningful copy for your website.
A good headline is crucial for sparking interest in your website. People won’t read the content on your page if they are not drawn in by the title. Creating an intriguing or exciting headline is more likely to persuade your customer to buy.
Good images, like a fully made up face, are eye-catching and interesting to look at. Whether you choose the natural look or an all-out glamorous look will depend on the product or service you are providing.
6. Responsive Design
This, in its simplest terms, means that your website layout will automatically adapt to any device that it is being viewed on. Responsive design is an implemented code in-bedded in your website, it is not about creating a specific design pattern and you will need a web designer to create this for you.
There are two main reasons for needing your website to incorporate responsive design:
• To make your website user-friendly. Today, users will look at websites on their smartphones, tablets and computer screens and they will want to be able to have a website that they can still see all the information clearly on across all devices.
• Responsive design automatically increases the speed which your website will load on all mobile devices. This, in turn, increases your SEO, thereby making you rank higher in search engines.
7. Call to Action
A call to action is the part of the website that induces the person reading/listening to something on your website to perform a specific task. A call to action could be ‘Buy Now’, ‘Contact Us’ or ‘Click Here’ buttons, which will guide your customer to taking the next step.
For example, you may have a sale on a certain end of season clothing items. So, to entice your customer to look at the sale items, you could have a picture of them with the word SALE and a ‘click here’ button to take the customer directly to those sale items.
8. Social Media Links
Linking your website to your social media accounts is crucial to keep in touch with your customers providing that your social media is kept relevant and up to date. These links help to build a relationship of trust and authenticity between you and your customer that are so important in today’s climate.
9. On Page SEO
The purpose of on-page SEO is to optimise individual web pages in order to make them rank higher in relevant search engines. For example, if you are selling high-end makeup, you would want to make sure that the top brands appear in on your page. So when consumers type in ABH in the search engine, your website appears as a supplier.